What Truly Motivates You to Do Anything at All?
Discover 7 key human motives that shape behaviour. Learn how to apply them in UX and marketing to design experiences that truly resonate with users.
From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences, for users and for yourself. If you're curious about how people think and how you can bring consumer behaviour into your product, team or business, you're in the right place.

Discover 7 key human motives that shape behaviour. Learn how to apply them in UX and marketing to design experiences that truly resonate with users.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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